Our Team

Matt Richardson – President & CEO:
Matt Richardson is the CEO and Founder of SupporTrak™. As President of SDCR Business Systems since 1986, and having entered the business 15 years prior to that, Matt is considered a true industry expert. He holds a BA in Marketing from San Diego State University and is involved in a number of business organizations including The Executive Committee (TEC), an organization for CEOs, Management Action Programs (MAP), Toshiba board of business strategy U.S. 1988-1990, and President of the Booster Club at UC Long Beach.

Pelle Atterholm – Director of Marketing:
Pelle joined SDCR & SupporTrak in early 2001 when he decided to leave the world of dot.coms to its inevitable tragic fate. As a Marcom Specialist and Project Manager for two different start-ups, Pelle faced frequent challenges in the fields of technical marketing and innovative promotions. His primary responsibilities at SupporTrak consist of support for continued sales profitability and market brand awareness. He holds undergraduate degrees in Communications & Journalism, and a Masters of Science in Information Systems from Hawaii Pacific University in Honolulu, where he met his lovely wife of four years, Nikole.



Frank Silva - Manager, Professional Services:
Frank has worked in a number of capacities at SDCR & SupporTrak including as a member of the Service Department and later as an Account Manager. Recently Frank assumed the role of Call Center Manager and has taken on the responsibility for improving the service levels for the company. Frank has also gained invaluable experience as a Project Manager and then as a Call Center Manager prior to assuming his role as Call Center Manager for SupporTrak. In his new role, Frank has been responsible for implementing a call tracking system, WennSoft, and developing new service level standards. Frank brings over 13 years of Point-of-Sale support and implementation experience and holds an A.A.S. degree in Electronics Engineering Technology from ITT Technical Institute.

Richard A. Hunter – Depot Repair Center Manager
Dick supervises the daily operations of the Depot Repair Center and its staff. He works closely with customers, vendors, and staff to produce and deliver the highest possible quality support product. Dick started in the electrical construction trade, moved to the Cash Register/POS field with NCR as a field technician, and the joined the founding father of SDCR Business Systems in 1970. Dick has worked continually with both on-site and corporate management groups to support the various types of software and hardware systems supported by SupporTrak & SDCR.